December 3, 2024

Lanvin unveils a new chapter in its “Modern Princess” heroine, more contemporary and daring than ever. Called Modern Princess in Jeans, the fragrance reflects the image of this fearless, independent woman, who mixes romance and rock attitude.

Inspired by denim, the iconic casual garment, this new fragrance is a tribute to the duality of the modern woman: a subtle blend of sophistication and simplicity, sensuality and audacity.

Launched in 2016, the Modern Princess line has always embodied a contemporary vision of femininity, far removed from convention. Today, Lanvin adapts it to the zeitgeist with an olfactory composition signed Nathalie Lorson and Coralie Spicher, which plays on sharp contrasts while celebrating fluidity and freedom. In the image of the modern-day “princess”, Modern Princess in Jeans is a multi-faceted fragrance: fresh and sparkling at the top with a touch of green mandarin and bergamot, it then blossoms into a sensual floral heart, where blue hyacinth and jasmine intertwine in an almost carnal accord. At the base, white musk and benzoin soften the whole, adding an enveloping, addictive dimension.

With this new creation, Lanvin presents a “Modern Princess” more uninhibited than ever: dressed in a denim jacket, tulle skirt and glitter sneakers, she embodies an unrestrained, free and assertive femininity. This fragrance, conceived as a second skin, reflects a spontaneous attitude, where every gesture seems carried by the assurance of a woman who frees herself from rules and chooses to be fully herself. A breath of freedom that resonates perfectly with the times.