October 28, 2024

Intense, vibrant, captivating. These are the words that define the latest fragrance from Jimmy Choo, I Want Choo Le Parfum. Following the success of I Want Choo and I Want Choo Forever, the house unveils a new essence. True to its luxurious, resolutely modern DNA, Jimmy Choo’s I Want Choo Le Parfum is a sophisticated composition that, beneath its glamorous exterior, conceals a work of perfume craftsmanship.

This latest addition to the collection features a woody floral amber composition, celebrating the joyful, optimistic spirit that defines the brand. Created by perfumers Marie Salamagne and Amandine Clerc-Marie, I Want Choo Le Parfum offers an ultra-feminine signature, blending white flowers and woody notes for sophisticated elegance.

The first scents seduce with notes of pear, golden gardenia and blackberry. The heart warms with jasmine, patchouli and a touch of ambrette, while the base is addictive with a combination of sandalwood, moss-amber and a gourmand praline accord. All presented in a golden bottle, as glamorous as the fragrance itself, signed with the house’s famous “JC” logo.

In a vivid campaign, I Want Choo Le Parfum takes to the nightlife streets of London, embodying boldness and glamour through the contagious energy of two muses. An ode to feminine complicity that makes every night an unforgettable moment.