Lacoste Original: A fragrance that reinvents heritage

June 14, 2024

Since 1933, Lacoste has been the incarnation of French elegance, blending tradition and modernity to create an iconic brand recognised the world around. Today, the brand is enriching its olfactory wardrobe with a bold new creation: Lacoste Original.

Lacoste Original, a subtle tribute to the 1984 fragrance of the same name, marks the first collaboration between Lacoste and Interparfums. This fragrance reflects authenticity and innovation, while maintaining the brand’s emblematic codes. It inaugurates a new era for Lacoste, opening an inspiring and unprecedented chapter.

Created by perfumers Anne Flipo and Tanguy Guesnet, Lacoste Original is an ambery woody fougère, dynamic and modern. Zesty bergamot, combined with the vivacity of cardamom and pink pepper, offers a fresh, spicy opening. The heart, composed of lavender and clary sage, exudes intense aromatic elegance, while the base blends the sensuality of sandalwood and patchouli with amber and tonka bean, resulting in a powerful and addictive trail.

To embody Lacoste Original, the brand called on Pierre Niney. The 35-year-old French actor, director and producer is a major figure in the world of cinema, with over forty films and series to his credit. His natural affinity with Lacoste, his chic and relaxed style, as well as his charisma and humour, make him the ideal ambassador to embody the values of Lacoste Original.

Produced with BETC and directed by Jérémie Levypon, the Lacoste Original campaign features Pierre Niney in a hotel lobby. When asked “Pierre, one word to describe yourself”, the actor leaves us in the dark before smiling: “Original”. This film, supported by the talent of photographer Thomas Lavelle, catches the essence of the Lacoste Original man: creative, authentic and elegant.

Lacoste Original is already shaping up to be a must-see, celebrating boldness and creativity, values that are dear to the House of Lacoste.

So, what word would you choose to describe yourself?