JIMMY CHOO
URBAN HERO

**The Jimmy Choo Urban Hero man**

This sophisticated and sensitive man has a rebellious streak. An artist at heart, he chooses the city as his backdrop. He is urban, self-confident and open-minded.

**The Jimmy Choo Urban Hero man**

This sophisticated and sensitive man has a rebellious streak. An artist at heart, he chooses the city as his backdrop. He is urban, self-confident and open-minded.

The intention

Jimmy Choo Urban Hero takes inspiration from the urban environment. Its symbol-laden story celebrates the intensity and contrasts of modern masculinity by revisiting the codes of street art.

The intention

Jimmy Choo Urban Hero takes inspiration from the urban environment. Its symbol-laden story celebrates the intensity and contrasts of modern masculinity by revisiting the codes of street art.